An amazing brand is a lot more than stunning visuals
Strategy + Design Services
It's building a brand and website your audience connects with.
Let your brand come to life and attract your ideal clients
A compelling brand strategy and exceptional design is the formula to any successful business. So establishing the foundation on which your brand can scale and grow is key! Take control of your brand narrative and live its purpose. We’ll help dig deep to create a brand that’s unique to you
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Brand Strategy is foundation that roots your business solidly to the ground and connects you to your audience on an emotional level.
This is the first step in any project. The objective is to establish a clear brand position in your distinct market and a deep understanding of your ideal client in order to connect and convert. We'll help you determine your brand purpose, core values, target audience, competitive landmarking, unique differentiator, core messaging, voice, and tone. Here we’ll develop a foundation of your business that serves as the cornerstone of your brand and how clients relate to you.
2-4 hour strategy to conceptualize your vision for your brand.
2-4 Hour Brand Strategy Session
Purpose, Mission, Vision, Values & Goals
Internal Branding
Uncover how you want to be perceived in the market.
Brand Positioning & Competition
Uncover your ideal client and how to attract them.
Target Audience
Tone, voice, and brand messaging.
Brand Personality
The esthetics and overall vibe of the brand.
Brand Identity
what's included:
If you think of your brand as an individual, brand identity is your brand’s personality. Brand Identity is about expressing your company’s personality and values, building a comprehensive and consistent experience that resonates with customers and nurtures lasting relationships. Your brand is a living entity that has a perceived personality of its own. Great brands are powerful enough to build audiences and influence them to take action.
brand visuals that align with and captivate your audience, and increases brand recognition both in-person and digitally.
Included for the main pages: home, about, services, 1 sales page, & contact
Copywriting
3 initial concepts ( includes 3 rounds of revision)
Logo + Icons
Or mood board to encapsulate your brand through colors, textures, and design elements.
Stylescapes
Color palette to best display your message and graphics.
Color Palette
Font pairing for digital use: header font, subheader font, and body font.
Typography
A comprehensive, branded PDF including your final logo, icon, color palette, and typography for any future design applications
Brand Guide PDF
what's included:
Modern brand design is more involved than merely creating an attractive website. You need to consider your user experience, search engine optimization, and technical details involved in creating a website that’s designed to perform and convert in today’s competitive marketplace.
We do not just create stunning sites; we develop engaging digital environments that tell your brand story. Each web page is crafted with intention in order to bring you leads that matter. We craft branded and beautiful websites that bring you closer to your ideal customers by combining strategy, design, and copywriting.
We elevate brands through a strategic and compelling website experience that converts.
High-level view of how the information will be structured on the pages.
SiteMap
Visual draft representation of the layout will look.
WireFrAme
Drafted version of the website.
Mockup
Outline photography needs from our initial wireframe and provide a custom creative brief for your photographer.
Photoshoot Brief
We don't just "optimize" for mobile, we create separate design files for your mobile site to ensure the UX/UI is mobile-friendly.
Mobile Responsive Site
Branded IG post for your feed as well as IG story to announce your launch.
Launch Assets
what's included:
Core Services
Monthly hosting plan, security checks, and back-end maintenance so your site runs smooth.
Monthly Maintenance Plans
Any media used to promote the brand and support the sales and marketing of a product or service
Collateral Brand Work
In-house, high-quality conversion copywriting
Copywriting
Custom site design in Showit, Kajabi or WordPress
Website Design
Creative direction, primary logos, secondary logos, submarks, typography suite, color palette
Brand Identity
Positioning, messaging, target audience, creative direction, color palette, photo styling, tone of voice, etc.
Brand Strategy
step
01
Your brand design is unique; this is why we will take the time to understand your mission, vision, and core values, your big-picture goals, and your “why” at the early stages. We will learn about your needs, preferences, brand, and company identity and determine the most suitable course of action for online success.
Step One
Strategy
step
02
Our team will design preliminary concepts so that you can start to see your vision and dream come to life. You will receive a design presentation with the main concepts, logo, and stylistic elements mapped on real-life mockups. This will help you visualize what your design would look like in real life. We design with your ideal customers in mind, creating particular elements that will appeal to and engage your target audience. We will take your feedback into account and refine the concepts until your brand design perfectly embodies your brand personality.
Design & Develop
Step two
step
03
Before launching your new site, we’ll take the time to comb through the details and ensure optimal performance. With performance and quality in check, we will officially have the green light to launch. Using a seamless process, our talented team will set your new site live! Also, we’ll continue to monitor your website post-launch to ensure everything is working as well as it should be, if you don’t choose to opt out of our maintenance plan. You will also receive a 60-minute training session to make sure that you are comfortable maintaining and updating your site.
Launch
Step three
Let' get started!
"The colors and style was spot on"
The biggest win for me is having a professional website and having it linked to my other platforms which has made my business accessible to the public and has brought in a steady amount of clientele per month.
-Catalina
"It was an amazing feeling seeing my site live!"
I couldn’t have chosen a better person to work with. From the start you understood my vision and goals for my website and you always kept me in the loop at every step of the process. Even now when I have a question or need site updates, you are there to answer my question and to fix any issues. I appreciate that!
-joanna
"I can't stop showing everyone my photos. I can't believe how beautiful they are!"
Add in a review from a past client to give social proof. Pull out a key phrase and add it to the heading in this section to grab the user's attention.
- mira
| website BY the roots creative
copyright 2022 the roots creative
Virginia
Herndon
Aligning brands with the right audience to communicate authentically, build trust and increase conversions.
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